Overview
Join us for this in-person event to learn how you can build a modern CX infrastructure that delivers:
- Unified customer data across platforms
- Enhanced efficiency through automation
-
AI-powered intelligent customer experience
You'll hear directly from organisations that have successfully transformed their CX from reactive to proactive, creating seamless, personalised customer journeys. Discover how to implement self-service capabilities, automated personalisation, and AI tools that both improve response times and gather valuable customer insights.
Please note: This event is designed specifically for CX and marketing professionals, and IT leaders from end user large enterprises. Registrations from agencies, vendors, or solution providers may not be accepted. To express your interest in joining us, simply complete the registration form below. Once submitted, our team will review your details and follow up to confirm your place or provide further information.
Event Partners
WHY SHOULD YOU ATTEND?
Boost efficiency with automation
Cut manual workarounds and costs
Unify customer data
Break down silos and enable a
360° view
Elevate IT’s role
Position IT as a key driver of business success
Leverage AI
Deliver proactive, personalised experiences at scale
Learn from real success stories
See how others transformed CX
The Agenda
Kick off the morning by joining AWS and The Channel Company for a relaxed networking breakfast. Register, collect your name badge, and start connecting with peers, speakers, and partners before the main program begins.
Get ready to engage in insightful discussions, gain valuable insights, and connect with industry professionals
Customer expectations have changed. Long hold times and repeated explanations no longer cut it, people want quick, connected and personal experiences across every channel. In this introductory session we’ll explore how cloud-based contact centres are transforming customer service. You’ll see how AWS solutions make it easier to connect customers with the right help faster, give agents the context they need, and deliver seamless support across voice and chat. Whether you’re new to cloud technology or just curious about what AWS can offer, this session will give you the foundation to understand the possibilities and start thinking about the future of customer experience in your organisation.
Customers today expect more than just good service — they want experiences that feel effortless, personal and memorable. This session introduces a practical customer engagement framework to help you understand what really matters to customers and how to deliver it. You’ll learn how to move beyond simply meeting expectations and start creating experiences that are remarkable enough to build trust, inspire loyalty, and turn customers into advocates.
A chance to absorb the information and grab a drink!
Delivering outstanding customer experience today requires more than incremental improvements — it calls for a fundamental shift in how organisations think about technology. In this session, we’ll introduce the AWS CX maturity model and explore the landscape of tools and approaches that enable modern, personalised engagement. We’ll discuss the importance of moving beyond the “tyranny of or” to embrace the “genius of and”, showing how a composable tech stack makes it possible to combine different technologies to create unique, customer-centred solutions. Join us to see how AWS provides the foundation for enterprise CX transformation and helps organisations modernise to truly personalise.
In this session you will partake in a discussion led by AWS & partner contributors around building scalable and secure data infrastructure that unify customer data across all touchpoints. Fragmented data -> Unified 360.
Step into the conversation! Following the roundtable, our expert panel dives deeper into AI-driven customer data, sharing insights and answering your questions on how to turn data into truly remarkable CX.
Join us for another roundtable discussion led by AWS & partner contributors around creating a more sophisticated and tailored customer experiences such as expanding the unified customer view with deeper insights and CCaaS modernisation, Customer Feedback Loop and Experience Optimisation.
Following the breakout session, this panel invites attendees to explore how AI can enable truly personalised customer experiences at scale. Experts will discuss creating a unified customer view, leveraging deeper insights, modernising contact centre technology, and closing the feedback loop to optimise experiences. Attendees will have the chance to ask questions and join the conversation, uncovering practical ways to deliver smarter, more tailored customer interactions.
Round off the event with informal drinks and further networking. Whether you’re following
up on ideas from the sessions or simply enjoying the chance to connect with others in your
field, this is a perfect opportunity to build new relationships and continue the
conversation.
Join us for our final roundtable discussion led by AWS & partner contributors around advanced capabilities that amplify existing strengths such as developing self-service capabilities, automated personalisation & journey orchestration at scale, virtual agents, automated content creation, automated orchestration of multi-agents to deliver complex process automation, automated customer segmentation and insights.
Following the breakout session, this panel invites attendees to explore how agentic AI can amplify existing strengths and transform customer experience. Discussions will cover developing self-service capabilities, automated personalisation, journey orchestration, virtual agents, and multi-agent process automation. Attendees can ask questions and share perspectives on practical use cases, from automated content creation to advanced customer segmentation and insights, helping to shape a roadmap for AI-driven CX at scale.
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