Arun Krishnakumar is an eCommerce Expert, Author, and Masterclass Instructor. With extensive experience as a Product Engineer, he has built impactful products for multibillion-dollar international brands used by millions of users. He specializes in leveraging a data-driven approach to fuel growth, customer acquisition, retention, and user adoption for consumer products. His work centers on enhancing digital experiences and empowering eCommerce platforms to drive growth through optimized product strategy and user engagement across online and offline touchpoints. As a Juror for Multiple Awards, he believes technologies should be evaluated based on their potential market size, scalability, and long-term value creation rather than focusing solely on innovation, product design, or trends. His must-reads include The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton Christensen and Zero to One by Peter Thiel and Blake Masters.