1. Follow the entry criteria: Stay within the word count, provide the information that's asked for and ensure the entry suits the award you're entering it for. Remember, these awards only cover UK organisations or UK-based projects.

2. Use facts and figures: If you're making a claim about the success of a digital project or waxing lyrical about a wonderful individual, use facts and data to back up your claims; it gives the judges information that really grounds your claims in reality.

3. Be creative: Don't write dry, technical copy weighed down with marketing doublespeak and waffles; sell your brilliance with concise, eye-catching, and informative language that stands out. Similarly, feel free to submit text-heavy documents - well-designed PDFs with images and quotes will be just as well received and can really stand out. However, a well-written, nicely presented text entry will always be welcome - the most important thing is the quality of the entry.

4. Use multimedia: Video submissions alongside your core entry are also encouraged, as long as they are presented in a fresh, fun, and concise manner - three minutes, at the most, should be more than enough. And make sure it adheres to that category's brief and judging criteria.

5. Team awards: Make sure it's clear why the team deserves an award, explaining how they work together, collaborate and deliver rather than focusing too much on the project(s) or any individual.

6. Project awards: Ensure the project is the star of the submission - why has it been so successful, how has it benefited the organisation or end users, and why is it so interesting?

7. Individual awards: Explain why this person is so brilliant - how they delivered on a complex, groundbreaking project or always went above and beyond to ensure success. Make the judges wish they worked for them.

8. Testimonials: If you can include relevant testimonials from customers, partners, or fellow employees, then do! Judges will definitely consider these as part of the entry, so make sure they're real and relevant.

9. Tell us everything: The judges will be looking for anything that stands out, so if you think it's worth explaining how the team slept under their desks to ensure a project was a success on time, put it in. Or, if you think a detailed breakdown of why you chose a certain development structure for a major project was the core reason for its success, could you tell the judges? You know why you deserve an award, so tell the judges this is different from what you think they want to hear.

10. Boast, show off and sell yourself: These awards celebrate the best of the best in digital, so don't hold back - sell yourself, your projects and your individuals to convince the judges you deserve the trophy ahead of everyone else.

Remember: Do not submit a marketing copy, it will not be accepted as an entry.  Your entry must be specific to the category; do not enter the same submission across multiple categories.  All entrants must have a presence in the UK.