Overview


Join us on Thursday 6 November in London for a half-day of insight, innovation, and real-world learning at the forefront of B2B tech marketing. This event brings together B2B tech marketing leaders to explore the latest trends shaping the industry, from shifting buyer behaviours and omnichannel engagement strategies to data-driven personalisation and emerging go-to-market models. With a focus on practical, actionable insights, the event will spotlight how technology is transforming B2B marketing and what marketers need to do now to stay ahead.

AI takes centre stage in this year's agenda, with sessions dedicated to the real-world application of AI tools and intelligent automation in B2B environments. Hear directly from your peers through case study-driven panels and fireside chats showcasing how leading brands are using AI to improve campaign performance, accelerate content creation, and enhance customer journeys. Whether you're fine-tuning your AI strategy or just starting out, this event offers the strategic clarity and community connection to push your marketing forward.

Why you can't miss this event...

Hands-on exposure to AI in practice

See live examples of how automation and intelligent tools are being deployed successfully.

Clarity on shifting market dynamics

Understand how buyer expectations and decision journeys are evolving in B2B tech.

Momentum for change

Return to your team with practical next steps and renewed confidence to experiment.

Stronger professional network

Connect with innovators and thought leaders who can support your growth beyond the event.

Peer validation

Test your thinking and strategies against those of fellow senior marketers.

The agenda 

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Registration and Networking Lunch

Kick off the afternoon by joining Insight and The Channel Company for a relaxed networking lunch. Register, collect your name badge, and start connecting with peers, speakers, and partners before the main program begins.

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Welcome and Opening Remarks

Get ready to engage in insightful discussions, gain valuable insights, and connect with industry professionals

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An Introduction From Insight

A brief introduction from Insight, outlining their role in enabling smarter IT decisions and digital transformation. This session will highlight why the topics we're discussing today are so relevant to IT leaders right now.

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Research Session: Windows 11 Migration: What's working, what's not, and what’s next?

An exclusive Computing study reveals end user plans, opinions, and outcomes around AI PCs and Windows 11 migration.

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Driving Value with Insight Flex for Devices!

Discover how Insight Flex for Devices helps IT departments optimise device management, reduce complexity, and control costs. This modern, flexible solution provides full device lifecycle care—from procurement to end-of-life recovery—through a predictable payment model. Learn how Flex can streamline operations, improve workforce productivity, and support hybrid/remote environments, all while maximising your budget and IT resources.

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Sodexo case study - Transforming IT Asset Management with Insight's Device Lifecycle Solution

Join us as we explore Sodexo's journey to overcoming IT asset management challenges. Discover how Insight's Device Lifecycle Management streamlined processes like onboarding, offboarding, break-fix, and asset tracking, delivering better visibility and control. Learn how Sodexo partnered with Insight for a comprehensive solution that enhanced user experiences and efficiency and hear about the impactful early results that set them on a path to success. This session offers real-world insights into solving IT challenges and the tangible benefits of effective device management.

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Networking and Refreshment Break

Take a short break to recharge with refreshments and continue networking. This is a good moment to reflect on the sessions so far or connect with speakers and fellow attendees before the afternoon continues.

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Unlock the Future: Why Upgrade to Copilot+ PCs Now

Discover how AI-driven innovation is transforming the Windows experience with Copilot+ PCs. This session will delve into the latest AI features seamlessly integrated into Windows, explore intelligent AI agents that boost productivity and creativity, and outline the urgency of transitioning from Windows 10 as it approaches End of Support (EOS). We’ll provide a customer checklist and partner support resources to ensure a smooth upgrade journey

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Panel Discussion: AI PCs – Gimmick or Game changer?

Is the AI PC just the latest industry buzzword, or are we witnessing a fundamental shift in the way users and businesses interact with technology? In this panel discussion, industry experts will explore how AI-powered devices differ from traditional ones, how to position them to business stakeholders, and what the true “killer app” might be. Expect thought-provoking insights and practical takeaways.

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Engage & Reflect: An Interactive Wrap-Up

Let’s see who was paying attention! This interactive quiz recaps key insights from the day in a light-hearted, engaging way using Slido. A fun and energising way to reinforce what you've learned, a touch of competition to keep things lively with a chance to win some high value prizes

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Closing Remarks

Wrap up the day with final remarks, reflecting on key takeaways and actionable insights to implement in your organisation.

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Networking Drinks & Canapes

Round off the event with informal drinks and further networking. Whether you’re following up on ideas from the sessions or simply enjoying the chance to connect with others in your field, this is a perfect opportunity to build new relationships and continue the conversation.

CONTACT US

General Enquiries:
Nicci Contento
Senior Marketing Manager
Attendee Enquiries:
Kiran Kaur
Audience Development Executive
Logistics Enquiries:
Zoe Vincent
Senior Event Manager
020 3834 0609