Categories and Criteria



Entrants will be asked to submit a case study of up-to 1000 words, that fulfils the stated objectives. Submissions will be accepted via the online entry system only.

All information submitted will be for the use of judging and will remain confidential.

Please read on for further information on each category and application criteria. The deadline for nominations is: Friday 9 July, 5pm


Digital Technology Leaders Awards 2021

Organisational Excellence 

Businesses need to attract, train and retain the brightest and the best digital talent by creating an environment where talent can grow and thrive. This award celebrates the organisations doing this with aplomb.

Judging criteria:

  • Evidence of a digital culture that embraces employee ideas.
  • Examples of innovative digital projects with major employee involvement.
  • Examples of training and supporting staff development on digital skills.
  • Evidence of retaining and developing digital staff.
  • Removal of organisational silos (devops) to push a clear digital strategy.
  • Open to firms with up to 250 employees.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

Businesses need to attract, train and retain the brightest and the best digital talent by creating an environment where talent can grow and thrive. This award celebrates the organisations doing this with aplomb.

Judging criteria:

  • Evidence of a digital culture that embraces employee ideas.
  • Examples of innovative digital projects with major employee involvement.
  • Examples of training and supporting staff development on digital skills.
  • Evidence of retaining and developing digital staff.
  • Removal of organisational silos (devops) to push a clear digital strategy.
  • Open to firms with over 250 employees.

Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK . Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table


You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Great design is only as good as the code that lives underneath it - no matter how good your offering. This award recognises the teams bring digital ideas and innovations to life..

Judging criteria:

  • Evidence of the projects development teams have contributed to.
  • Evidence of start of the art development practices and processes at the bleeding edge of digital innovation.
  • The technical challenges the projects presented and how they were overcome.
  • Seamless integration with back office systems and rapid project lifecycles.
  • Examples of going above and beyond to deliver this project.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

There is increasing demand from organisations for help with their digital operations, increasing the scope for digital service companies to showcase their talents and capabilities. This award recognises those companies providing digital services to SMEs (below 250 employees). Entrants may enter this category OR ‘Digital Service Company of the Year – Large Organisations’ – not both.

Judging criteria:

• Evidence of support and involvement in new digital projects that have delivered tangible benefit to clients. Ideally more than one.

• Evidence of going above and beyond to support these projects.

• Customer testimonials.

• URLs / app store links as required. 


Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

There is increasing demand from organisations for help with their digital operations, increasing the scope for digital service companies to showcase their talents and capabilities. This award recognises those companies specialising in providing digital services to large organisations (above 250 employees). Entrants may enter this category OR ‘Digital Service Company of the Year – SMEs’ – not both.

Judging criteria:

  • Evidence of support and involvement in new digital projects that have delivered tangible benefit to clients. Ideally more than one.
  • Evidence of going above and beyond to support these projects.
  • Customer testimonials.
  • URLs / app store links as required.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Digital teams are at the heart of modern, digital organisations. This award recognises the best of the best and the contributions they are making to their organisation's operations, from new features and functions on websites, to entire new capabilities and services.

Judging criteria:

  • Clear examples of the launch of new, innovative features, whether internally or end-user facing.
  • Ideally multiple examples overlapping in terms of time to showcase the excellence of the team and its operational abilities.
  • Clear examples of how this work delivered benefits, such as boosting sales or reducing time to market of key services and offerings.
  • URLs / app store links as required.


Important information

 Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Although large firms are often more technologically up-to-date than their smaller counterparts, their sheer scale can lead to a digital landscape that is complex and difficult to navigate. This award will go to the company that has either modernised or simplified their systems to increase efficiency. Judges will be looking for a detailed description of the start and end points of the project, as well as how the company achieved its goals.

Judging criteria:

  • Description of project: why it was undertaken, what the aims were.
  • Challenges faced and overcome in the process.
  • Provable benefits resulting from the transformation.
  • Open to firms with over 250 employees.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Although digital is at the heart of many businesses, small companies often make do with legacy hardware and archaic backend systems. The successful company will be one that has reworked their digital proposition, with provable results. Discussing the aims and outcomes of the project will be important.

Judging criteria:

  • Description of project: why it was undertaken, what the aims were.
  • Challenges faced and overcome in the process.
  • Provable benefits resulting from the transformation.
  • Open to firms with up to 250 employees


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

This awards celebrates a small, core team that took a complex project by the horns and delivered an exceptional new digital experience with measurable benefits.

Judging criteria:

  • Explanation of project and its requirements and how they were delivered.
  • Clear benefits to business or client with new projects.
  • Examples of going above and beyond to deliver this project.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Personal Excellence 

In a world of constant disruptive digital change the role of chief digital officer and the leadership it provides is critical to organisational success and survival. This award recognises outstanding leadership that is having a clear impact on performance and delivering the organisation's digital vision.

Judging criteria:

  • Clear evidence of exceptional leadership, innovation and management of a cutting-edge digital project or projects that have had a measurable impact on operations.
  • Helping lead digital transformation in all areas of the business, with the engagement of other C-level executives and the board.
  • Size of organisation is immaterial.

*This award is open to whoever is leading digital transformation regardless of job title.


Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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With digital transformation in full swing across the industry, many companies have begun to make their own moves into the digital space. The winner of this award will be the individual, not necessarily in a technical role, who has worked to promote digital practices and ways of working, both inside and outside the organisation. Case studies and examples are particularly welcome.

Judging criteria:

  • Evidence of results implemented because of the entrant's work.
  • Evidence of how these practices have helped the organisation.
  • Demonstrable enthusiasm for and creativity in digital.


Important information

 Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

With a major shortage of trained digital experts many organisations succeed by hiring young people for aptitude and attitude, regardless of academic success, and training them on the job in the workplace. This approach is both socially valuable and economically desirable. This award recognises young people starting in the digital world who have succeeded on training schemes without prior experience.

Judging criteria:

  • Evidence of innovation and can-do attitude with real business benefits.
  • Evidence of playing a substantial role in the development and delivery of new digital initiatives.
  • Evidence of genuine skills growth and personal development.
  • Evidence of concrete responsibilities and results.
  • Open to anyone between the age of 18-24.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.



You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Young people with native digital skills are vital to modern businesses - this award celebrates the brightest and best changing the face of business forever. This is for people in the early years of their career who are making a marked impact on their organisation by bringing fresh thinking and measurable impact.

Judging criteria:

  • Evidence of playing an integral role in digital innovations and projects.
  • Evidence of bring new, exciting ideas to their organisation.
  • Evidence of taking on major responsibilities and delivering results.
  • Open to anyone between the age of 25 – 30.


Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

Although often conflated with the CDO, the Chief Technology Officer takes on a distinct role dealing with all aspects of information technology, including both soft- and hardware, rather than purely digital aspects. Although they have deep technical knowledge, they are often concerned with the long-term strategic issues facing their organisation. This award recognises leading individuals that are driving change, while ensuring that the day-to-day IT remains on-task.

Judging criteria:

  • Clear evidence of exceptional leadership, innovation and management of a cutting-edge technical project or projects that have had a measurable impact on operations.
  • Evidence of engagement with the business to drive technology adoption. 

* This award is open to whoever is responsible for technology strategy at an organisation, regardless of job title.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

Project Excellence 

Companies are adopting artificial intelligence and machine learning at a rapidly-increasing rate, and automation is one of the most common areas for this. Our judges want to know what has been automated and why, the scale of the project and its successful outcomes.

Judging criteria:

  • Explanation of project, its requirements and how they were delivered.
  • Clear explanation of project outcomes and how these matched the aims.
  • Examples of outstanding work above and beyond the call of duty to deliver the project.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Big businesses cannot ignore the digital revolution as it has the potential to open up huge new, untapped market opportunities, or bring them to their knees. This award celebrates those meeting these challenges and opportunities head on - and delivering.

Judging criteria:

  • Nature of project and problem/opportunity it addressed.
  • Benefits to customers and uptake (B2B or B2C).
  • Benefits to organisation.
  • Open to organisations with over 1,000 employees.


Important information

 Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

For not-for-profits every penny counts. This awards celebrates those using digital technology for everything from fund-raising to driving operational efficiencies that mean they have more time, energy and budget to focus on the causes they serve.

Judging criteria:

  • Focus of project and issues or opportunities it tackled
  • Benefits to organisation based on clear metrics
  • Evidence of increased end user engagement


Important information

 Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Citizens expect a first-class digital experience when engaging with public sector organisations. This award celebrates the public sector organisations providing just that with slick, innovative offerings that are easy to use and get the job done.

Judging criteria:

  • Nature of project and problem or opportunity it tackled.
  • Benefits to citizens and public uptake.
  • Benefits to the organisation, such as simplifying processing times or reducing errors.


Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Process or clear your selections to enable the item buttons.

SMEs may not have the biggest budgets but using innovative digital tools and technology can deliver huge benefits and this award recognises those using digital tools to their advantage.

Judging criteria:

  • Nature of project and problem/opportunity it addressed.
  • Benefits to organisation.
  • Benefits to end users and uptake.
  • Open to firms with under 1,000 employees.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Organisations are collecting data on a massive scale from their own systems, external data providers and even social media channels. This award recognises big data analytics use that has delivered measurable benefits, from the improvement of public services to increased RoI.

Judging criteria:

  • Focus of project and how it was implemented.
  • Analysis of multiple data sources.
  • Evidence of success in how organisation changed behaviour based on the data.
  • Evidence of service improvement or business advantage.


Important information

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.

Machine learning and artificial intelligence systems are rapidly becoming part of many organisations’ everyday operations, from voice recognition and translation tools, to chat bots and medical image processing. This award recognises those on the frontline of this trend and that are deriving real benefits as a result.

Judging criteria:

  • Nature of project and problem/opportunity it addressed.
  • Information on how project was implemented.
  • Benefits to organisation.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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With mobile by a distance the fastest growing way in which end users interact with digital services providing an outstanding mobile experience is a must for organisations of all types. This award celebrates those that have created a truly exceptional mobile experience.

Judging criteria:

  • Nature of project and problem/opportunity it addressed.
  • Clear evidence of a mobile ethos with benefits to end users and uptake.
  • Benefits to organisation.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Awarded to the most successful and interesting security installation of the year. Judges will be particularly looking at features, success rate, innovation and implementation. Customer case studies are encouraged.

Judging criteria:

  • Focus of project and how it was implemented.
  • Seamless experience regardless of platform.
  • Emphasis given to multi-channel projects.
  • Seamless integration with supply chain.
  • Business benefits with focus on sales/revenues/RoI.
  • End user benefits.


Important information 

Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

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Many IT projects were postponed, downsized or simply failed in the coronavirus pandemic – but not yours. To enter this category, the project must have felt some impact from the pandemic, which the team driving it overcame. The winning project will have navigated the pressures of disruption, remote working and other pandemic-related challenges to achieve all of its original aims – and possibly more. Each entry must include a thorough explanation of the project’s goals and outcomes.

Judging criteria:

  • Explanation of project, its requirements and how they were delivered.
  • Clear explanation of project outcomes and how these matched the aims.
  • Examples of outstanding work above and beyond the call of duty to deliver the project.

Important information  Do not submit marketing copy, it will not be accepted as an entry. Your entry must be specific to the category, do not enter the same submission across multiple categories All entrants must have a presence in the UK. Entrants are expected to attend the awards ceremony. You will receive your finalist logo after booking a table.

You have used the multi-select option by clicking a checkbox.
Process or clear your selections to enable the item buttons.