Customers today expect to interact with their suppliers via mobile and cloud. They expect instant responses, peerless service, and a slick user interface. To keep up, modern businesses need to be more agile, whilst also keeping costs under control. Few organisations are adept yet at the discipline of cloud economics - optimising cost whilst encouraging growth. This dining club will provide a forum for a variety of end user firms and industry experts to share their experiences in driving efficiency through their use of public cloud.