Neil MacDonald is the Channel Director for HP Inc. in the UK & Ireland, where he leads the go-to-market strategy and sales performance across Print, Poly, and Personal Systems and Solutions. His responsibilities span the leadership of Commercial and Distribution sales teams, as well as the management of HP’s extensive network of channel partners. Neil is accountable for driving revenue and margin growth, and for the development of strategic programs such as HP Amplify, designed to optimise HP’s channel business. With over 14 years at HP, Neil brings a wealth of experience from a variety of leadership roles including a period as Interim Managing director of the UK&I. He has also led organisations across EMEA focusing on the implementation of HPs Ecommerce Strategy. Before joining HP, Neil built his early career with leading consumer technology brands including Sony and Nikon, holding several salesfocused roles across the UK & Ireland. Neil lives in Gloucestershire with his wife and four children. A passionate sports enthusiast, he holds a motor racing licence and regularly can be found at competition events across the UK.