Tech Marketing & Innovation Forum 2021
Thursday 14 July; Digital
ABM & IT Buying in the Age of Disruption
In Partnership with:
Computing is delighted to announce that the Tech Marketing & Innovation Forum is back for 2021; a one day digital conference for all tech marketing professionals.
This year, we will be discussing IT decision making, content consumption, ABM and first party data in the new normal.
2020 was a year of seismic change. As lockdown took hold and offices and non-essential retail closed, millions of workers abandoned long established working routines and dispersed to their homes.
Line of business management turned to their IT leaders to “keep the lights on” as a matter of survival, resulting in a sharp increase in the influence of IT leaders on operational decision making. As digital became where we work, rest and play, digital transformation dramatically accelerated.
And, as we all try to ‘build back better’ the diversity and inclusion agenda is making its presence felt as Buyers seek to work with companies who demonstrate those values.
Join Computing at this year’s Tech Marketing & Innovation Forum where you will hear from industry speakers discuss the impact on marketing and learn:
>> The changes in CIOs decision making processes and influence
>> The role of content and content consumption behaviours in the new world
>> How to keep your ABM relevant and reach in order to influence key decision makers
>> Reaching and influencing prospects with programmatic in a cookie free world
Event Countdown: Thursday 14 July
Take a sneak peak of the 2019 Forum
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