Tech Marketing & Innovation Forum 2021

Thursday 14 July; Digital

ABM & IT Buying in the Age of Disruption

Computing is delighted to announce that the Tech Marketing & Innovation Forum is back for 2021; a one day digital conference for all tech marketing professionals.

This year, we will be discussing IT decision making, content consumption, ABM and first party data in the new normal.

2020 was a year of seismic change. As lockdown took hold and offices and non-essential retail closed, millions of workers abandoned long established working routines and dispersed to their homes.

Line of business management turned to their IT leaders to “keep the lights on” as a matter of survival, resulting in a sharp increase in the influence of IT leaders on operational decision making. As digital became where we work, rest and play, digital transformation dramatically accelerated.

And, as we all try to ‘build back better’ the diversity and inclusion agenda is making its presence felt as Buyers seek to work with companies who demonstrate those values.

Join Computing at this year’s Tech Marketing & Innovation Forum where you will hear from industry speakers discuss the impact on marketing and learn:

>> The changes in CIOs decision making processes and influence

>> The role of content and content consumption behaviours in the new world

>> How to keep your ABM relevant and reach in order to influence key decision makers

>> Reaching and influencing prospects with programmatic in a cookie free world



Event Countdown: Thursday 14 July

Take a sneak peak of the 2019 Forum

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Contact Us

Booking Queries:
Rubie Romanay
Head of Events and Brand Marketing
+44 (0) 20 7484 9706
Sponsorship Queries:
Steve Hands
Commercial Director
+44 (0) 207 484 9819
Event Queries:
Samantha Morris
Event Coordinator
+44 (0) 20 7484 9878