
Yiota Papathoma
Business Director, EMEA B2B
WPP Media
Yiota is the EMEA Business Director for the Dell B2B Team, specialising in driving growth and innovation across the region. With 10+ years of experience in account-based marketing (ABM) and B2B strategy, she excels at aligning marketing and sales to accelerate pipeline and revenue. Yiota is passionate about solving complex challenges, fostering collaboration, and building meaningful customer connections.