IT leaders are bombarded with countless pitches, messages and vendor promises every day. How can marketers cut through the noise? This candid panel of IT leaders will share what really resonates with them - and what turns them off - when evaluating new technologies and partners. From first contact to long-term relationships, you’ll get an unfiltered look at how today’s CIOs want to be approached, engaged and convinced. Expect actionable advice you can take back to your own campaigns.