AGENDA
Agenda
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In the age of AI, content strategy is increasingly crucial. This session highlights how content can influence technology leaders' purchasing decisions and vendor relationships. Drawing from The Content Studio 2025's research, we'll share insights into effective content strategies that enhance engagement and credibility.
The study surveyed over 150 respondents from more than 25 industries, emphasising the significance of quality content and practical product information throughout the buying process. Notably, 77% of respondents have switched vendors based on the content they consumed.
Following this data presentation, join us for a fireside chat on the future of B2B content, where you'll learn how leveraging respected partners and third-party content can enhance credibility and trust.
In a world overflowing with martech, dashboards, and AI tools, most teams are facing a quiet crisis: they don’t trust their data. Join Jason Gladu, COO at Convertr, for a provocative keynote on why more tools haven’t solved marketing’s data chaos—and how leading organizations are rebuilding trust in their systems, strategies, and AI outputs. You’ll learn why clean, connected, and explainable data is now the true competitive advantage, and how three principles (Trust, Validate, Activate) can transform your go-to-market operations from reactive to resilient.
As technology buying circles grow more complex and the range of decision makers expands, B2B marketers are under increasing pressure to prove measurable ROI while keeping pace with new technologies and shifting communication channels. This panel brings together a senior team that live this every day, to debate how to connect data driven performance with business outcomes.
IT leaders are bombarded with countless pitches, messages and vendor promises every day. How can marketers cut through the noise? This candid panel of IT leaders will share what really resonates with them - and what turns them off - when evaluating new technologies and partners. From first contact to long-term relationships, you’ll get an unfiltered look at how today’s CIOs want to be approached, engaged and convinced. Expect actionable advice you can take back to your own campaigns.
Wrap up the day with final remarks, reflecting on key takeaways and actionable insights.