The marketing landscape is changing. Make sure you keep up.

Join us for a dynamic day of insight, innovation, and real-world learning at the forefront of B2B tech marketing. This event brings together marketing leaders, strategists, and practitioners to explore the latest trends shaping the industry: from shifting buyer behaviours and omnichannel engagement strategies to data-driven personalisation and emerging go-to-market models.

With a focus on practical, actionable insights, the agenda will spotlight how technology is transforming B2B marketing, and what marketers need to do now to stay ahead.

Hear directly from your peers through case study-driven panels and fireside chats showcasing how leading brands are using AI to improve campaign performance, accelerate content creation and enhance customer journeys.

Why you can't miss this event...

Hands-on exposure to AI in practice

See live examples of how automation and intelligent tools are being deployed successfully.

Clarity on shifting market dynamics

Understand how buyer expectations and decision journeys are evolving in B2B tech.

Momentum for change

Return to your team with practical next steps and renewed confidence to experiment.

Stronger professional network

Connect with innovators and thought leaders who can support your growth beyond the event.

Peer validation

Test your thinking and strategies against those of fellow senior marketers.

Agenda Preview

Registration & Networking

Register, collect your name badge, and start connecting with peers, speakers, and partners before the main program begins.

Welcome and Opening Remarks

Get ready to engage in insightful discussions, gain valuable insights, and connect with industry professionals

Speaker

Stuart Sumner

Chief Content Officer

The Channel Company

Research Session: Content Strategies to Drive Tech Purchases

Speakers

Alan Loader

Global Senior Vice President of Media

The Channel Company

Stuart Sumner

Chief Content Officer

The Channel Company

Keynote

Panel: Advancements in Tech Marketing

Speaker

Christian Drake

Chief Revenue Officer, International

The Channel Company

Panel: How Do IT Leaders Want to Be Sold To

IT leaders are bombarded with countless pitches, messages and vendor promises every day. How can marketers cut through the noise? This candid panel of IT leaders will share what really resonates with them - and what turns them off - when evaluating new technologies and partners. From first contact to long-term relationships, you’ll get an unfiltered look at how today’s CIOs want to be approached, engaged and convinced. Expect actionable advice you can take back to your own campaigns.

Speakers

Tom Allen

Editor

Computing (The Channel Company)

Tom Clark

Chief Technology Officer

Everywhen

Amitabh Apte

Group Chief Digital & Business Technology Officer

Barilla

Rebecca Reynolds Jones

Head of IT