The marketing landscape is changing. Make sure you keep up.
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WHY YOU CAN'T MISS THIS EVENT...
Hands-on exposure to AI in practice
See live examples of how automation and intelligent tools are being deployed successfully.
Clarity on shifting market dynamics
Understand how buyer expectations and decision journeys are evolving in B2B tech.
Momentum for change
Return to your team with practical next steps and renewed confidence to experiment.
Stronger professional network
Connect with innovators and thought leaders who can support your growth beyond the event.
Peer validation
Test your thinking and strategies against those of fellow senior marketers.
Agenda
Register, collect your name badge, and start connecting with other attendees before the sessions begin.
Get ready to engage in insightful discussions, gain valuable insights, and connect with industry professionals
In a world overflowing with martech, dashboards, and AI tools, most teams are facing a quiet crisis: they don’t trust their data. Join Jason Gladu, COO at Convertr, for a provocative keynote on why more tools haven’t solved marketing’s data chaos—and how leading organizations are rebuilding trust in their systems, strategies, and AI outputs. You’ll learn why clean, connected, and explainable data is now the true competitive advantage, and how three principles (Trust, Validate, Activate) can transform your go-to-market operations from reactive to resilient.
As technology buying circles grow more complex and the range of decision makers expands, B2B marketers are under increasing pressure to prove measurable ROI while keeping pace with new technologies and shifting communication channels. This panel brings together a senior team that live this every day, to debate how to connect data driven performance with business outcomes.
IT leaders are bombarded with countless pitches, messages and vendor promises every day. How can marketers cut through the noise? This candid panel of IT leaders will share what really resonates with them - and what turns them off - when evaluating new technologies and partners. From first contact to long-term relationships, you’ll get an unfiltered look at how today’s CIOs want to be approached, engaged and convinced. Expect actionable advice you can take back to your own campaigns.
Wrap up the day with final remarks, reflecting on key takeaways and actionable insights.
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