Ben Smoker is CEO at Sota, one of the UK’s leading independent MSPs and a ranked member of the Global MSP 501. With more than a decade of leadership driving consistent revenue growth, margin expansion, and operational transformation at Sota, Ben is at the forefront of guiding mid-market businesses through the next era of IT: multi-cloud, cybersecurity resilience, and agentic AI-driven digital transformation. Under Ben’s stewardship Sota has invested significantly in its privately owned datacentres, refined its cloud architectures, and elevated its services portfolio to include advanced security with strategic technical account management. He is passionate about aligning technology strategy with sustainable business outcomes, and positioning clients to scale, evolve and compete in a rapidly changing landscape.