WHY ATTEND?

Arm yourself with the knowledge to succeed

Attending this event isn’t just about keeping pace with the latest marketing buzzwords; it’s about arming yourself with the tools, ideas, and connections to actually make a difference back at your desk.

You’ll get a front-row seat to the strategies reshaping B2B tech marketing, from mastering AI and automation to finding smarter ways to reach buyers in a world of endless channels and shrinking attention spans. Expect fresh thinking, new frameworks, and plenty of “aha” moments you can turn into action the very next day.

It’s also a chance to step outside the day-to-day grind and tap into the collective brainpower of your peers. Swap war stories with other marketers, pick up shortcuts and lessons learned, and get inspired by how leading brands are solving the same challenges you’re facing.

You’ll walk away not just with notes and slides, but with fresh energy, sharper strategies, and a stronger network of people who get what it means to market in today’s B2B tech world.

Who should attend?

Complimentary places are reserved for B2B tech marketing professionals.  Job titles may include:


  • Account Director
  • Brand & Communications Director
  • Chief Marketing Officer
  • Client Director
  • Content & Campaign Strategist
  • Customer Experience / Engagement Lead
  • Data & Marketing Analytics Manager
  • Digital Marketing Directors / Manager
  • Growth & Revenue Marketing Leader
  • Head of Media
  • Marketing Directors & Senior Manager
  • Marketing Operations Leader
  • Media Director
  • Media Planner / Buyer
  • Partnerships Director
  • Product Marketing Manager
  • Strategy Director
  • VP / Head of Marketing


This list is not exhaustive: if you are unsure if you qualify, please contact Business.enquires@thechannelcompany.com.

The agenda focus

AI takes centre stage in this year's agenda, with sessions dedicated to the real-world application of generative tools and intelligent automation in B2B environments.

Marketers are now harnessing AI to drive diverse outcomes, from optimising campaign measurement and attribution, to shifting ABM strategies toward net new acquisition, retention, and loyalty. As measurement models evolve, media partners are being held accountable for delivering against these new benchmarks.

Hear directly from your peers through case study-driven panels and fireside chats showcasing how leading brands are using AI to improve campaign performance, accelerate content creation, and enhance customer journeys.